Also, announce the date and market it through your social media, blog, and newsletters. css: '', A flexible structure, straightforward call to action, and very recognizable design allowed this campaign to maintain its relevance and adapt. Some companies opt to build a new profile page if their business makes a massive change in their rebranding efforts. Social Media Rebranding in 6 Easy Steps So, if you used to be an ice cream shop and rebranded into an Italian restaurant, you might want to start fresh with a new page. Most business ownerswonder all the time about what contentto share with current and future community members. 129 SOUTH STREET, 4TH FLOOR If you're starting a website, you have a lot of, About 54% of sales agents admit that getting in touch with prospects now is harder than five years ago. Not only that, but you also you need a plan to get the word out and encourage others to share in your excitement. However, many businesses are still struggling to use it to make better-informed M&A decisions. Your original brand may have evolved into something new and captivating. Finding the Ideal Marketing Analytics Tool. Rebranding is always a big revolution in the development of your company. Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual. With the right processes and mindset, a rebrand can be the thing your business needs to improve marketing in the future. Also have assets One of the first strategies youll want to focus on is social media. The same cannot be said for startups and small-business struggling to make ends meet. It's easy to forget all the places where your old branding appears. Maybe you have an especially helpful blog post relating to the service you offer or the product youre launching, orbrand new, never-seen-before portfolio material for your website. disabilities, including out-of-home care, aged care, mental health, and support for refugee and asylum seekers in Australia. In the example below, Lenovo shares a picture and challenges its followers to find all seven mini-laptops hidden in it. Odds are you know some people who do. In today's, There are over 200 factors that make up the Google algorithm for SEO. WebFX has been a pleasure to work with on our SEO needs and I look forward to working with them on future projects. This, however, wont stop a smart marketer from taking a note or few from the best. You can create a series of social media posts informing your target audience about the upcoming change in your companys identity and communication. Thats why storytelling is so important you can tell several different points of your big story and concentrate on them in various stages. Last year, only 36% of senior M&A executives used social media platforms to research potential acquisition targets. You can capitalize on this common societal desire by giving your What made the commercial such a wild success is the fact that Nike as a brand was not mentioned at all until the very last second of the film. Backpack company JanSport hit the nail right on the head with its #LightenTheLoad campaign. Before launch day, make a list of places to check, including landing pages, old email templates, search ad copy, and ad extensions. Your efforts wont be put towards actually addressing the real problems. 6 Compelling Reasons to Advertise on Social Media Right Now, Social Media Engagement Examples: +7 Ways to Engage Your Social Audience, Boost Your Social Game With These 6 Social Media Tips for Businesses, What to Post on Social Media: Your Go-To Social Media Post Template, The B2B Social Media Agency That Exceeds Expectations, Enterprise Social Media Advertising Services, How to Advertise Your Nonprofit on Facebook, 5 Revenue-Driving Social Media Tips for Excavation Companies, Social Media for Doctors: 3+ Tips for Using Social Media, Social Media for Apartments: 8 Social Media Tips, Social Media for Renewable Energy Companies: 5+ Ideas to Try, Social Media for Speech Therapists: 8 Optimization Tips, Social Media for Insurance Agents: How to Get Started. If you have an extensive marketing department with branding experts, PR consultants and other specialists involved in the process, you can try and execute rebranding (and its announcement) in-house. Consider using video in your marketing. Whether its a clever use of shape and color, or a catchy slogan, here are some of the best examples of what branding is supposed to look like. You have to make it real in order for it to happen. BK (and members of its marketing team) responded quickly and openly to address all of the conversations that came out of this bold move. Clever brand slogan: Dollar Shave Club, Its campaign is on point, quite funny and adequately. Understanding your audience, who they are, where they are, and how they expect to hear from you allows you to provide the most useful (and consistent) experience.. 7 Steps to Effectively Rebrand Your Company's Social Media The brand idea Imagine More became the anchor for their rebrand, symbolized through Joe, their elephant mascot who embodies the idea of big: big excitement, dreams, jackpots and, of course, the promise.. So, I shared weekly, free, educational content on my blog and through my newsletter with free mini-guides and downloads. That can sometimes mean that you have to put your client services ahead of your rebrand, and that doesnt have to be a bad thing. custom illustrations to help visualize the ecosystem of physical and digital commerce, while their logo expresses the legacy brands modern evolution. A collaboration tool used by teams to communicate and share files more effectively, Slack currently has over 2 million active daily users. The tone is conversational and inviting. This way, you can get more people on board even before the transition happens. Take a look at this example of a good brand launch calendar: Dont forget that you need to inform all the relevant media about your rebranding. Owner and Chief Marketing Officer, Jason Hall, and his team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing channels available within your industry. Once I knew my launchdate, I printed off monthly calendars (which I found for free online) for the days leading up to the launch. Also, you have to be able to identify why you want to rebrand, in order to figure out the kind of rebrand to do. Dont forget to add contact information in case of additional questions. More than 80% of, According to a recent survey, updating content can boost engagement by up to 45% and rankings/traffic by 43%. When it comes to external communication, plan something special. Remember, too, that if youre feeling overwhelmed or like youre running out of bandwidth, you can always call in reinforcements. You should do this a lot leading up to your launch because people tend to be busy and dont see all of your updates. For Jumbo, an online retailer of lottery tickets in Australia, the companys ambitious plans to expand globally required a rebrand that could launch the brand to the next level. , ACLUs mission is to defend and preserve the individual rights and liberties guaranteed to every person in this country by the Constitution and laws of the United States.. So how can you help your brand make a splash on social? If youre rebranding on social media, update your profile photos. We love a good rebrand, so were happy to chat through any issues youre dealing with. So, as you try to claim a profile name for your brand, make sure its available on all platforms. I wasnt left wondering what to share on Instagram that day, or if it was the right time to reveal a sneak peek of the launch. Zillion Announces Rebranding, Changes Name To HealthFleet This press release for a rebranding clearly states the name change in the headline and explains the reason for the change to the name and logo, and why the news is relevant right now. Or you can use this format to keep your brand in sight by interacting with your audience. We use cookies to enhance your experience. That year the company released a minute-long commercial commemorating the fruitful career of none other than Michael Jordan. Youll want to follow image size guidelines to ensure your logo isnt too big or stretched when you upload it. Sitemap. Once you have your username selected for all your profiles, the next step on the social media rebrand checklist is to determine if you need to build a new profile page. For example, Gumroad used its upcoming rebrand as a chance to recruit more newsletter subscribers by offering exclusive details in advance. illustrative wolf symbol (a ravenous animal), a redesigned menu featuring elegant typography, and imagery to bring a livelier energy to the website and associated online properties. If youre ready to dive into your own rebrand, know that success doesnt happen overnight. Rebranding on social media involves many elements that you have to keep in mind. You have to put in research, plan, and prepare to launch it while its still in the oven. Take a look at these three YouTube videos: The company combine animation and storytelling to present the effects of its successful rebrand. 2021 Admind. Pick specific members of your team to be in charge of these areas. When you update your profile photos, use an image of your logo. Be sure to not only post about your official launch on the launch day itself, but also in the 2-3 days afterwards. That is a lot of potential people who may have seen my work! Also, if you want to create buzz or generate leads, a rebrand really isnt your best first option. // ]]>, 1. Examples . Its also crucial that you choose a cover photo that fits your business. You should even offer an incentive here, like something exclusive they can get when your brand launches. How to roll out a successful rebrand on social media During launch week, youll want to make the most of the hype you have been building up by delivering your best stuff! Mainly, youll want to think about any possible question your audience might have about your rebrand and address it. Save my name, email, and website in this browser for the next time I comment. To position the brand as a technology leader in the world of tech commerce, Pitney Bowes identity usescustom illustrations to help visualize the ecosystem of physical and digital commerce, while their logo expresses the legacy brands modern evolution. What even more amazing is that the company didnt really launch a massive marketing campaign. Remember, your goal is to not isolate your target audience, and instead craft a message that speaks honestly to them while also staying true to the direction your company is growing in. Before 2010, they were focused on older generations of men. However, a rebrand is much more complicated than all that. This included a detailed visual language featuring bold, bright imagery, which carried the butterfly theme throughout. WebFX did everything they said they would do and did it on time! How to implement Agile in a creative agency? Short Guide to Long-Term Social Impact, Why Advertise on Social Media? Your email address will not be published. Attention: WebFX does not conduct business or interviews over Skype, Google Hangouts, DM or any chat platforms and does not request banking information. #20 - Jillian Funes: from software development to product Plan for the changes that will come, and which parts of your marketing and business strategy that will be affected. Create an FAQ rebrand for your social followers to save yourself time. Some people do that, but its not a problem! To help distinguish The Domain from Sydneys Royal Botanic Garden, the brand needed a new, distinct visual identity. That was something that was previously unheard of in the marketing industry. We have repeatedly pointed out that a major change in business strategy is a good reason for rebranding.